STLI Course Library
Explore all of STLI’s expert-led Certificate Playbook Courses in one place. This collection of courses, presented by industry professionals, offers a wide variety of in-depth insights on key sport tourism topics to help you expand your knowledge, grow your career, and stay ahead in the field.
Search Certificate Playbook Courses
Use the search bar to find courses, or scroll through the full library to view all Certificate Playbook Courses.
Analytics Certificate
Learn the importance of data analytics in today’s digital age and the state-of-the-art approach used by the team at 4FRONT to drive sports tourism success through analytics.
Learn more: Analytics Certificate
Beyond Economic Impact
This course provides a detailed overview of the role of sports events and tourism in destinations, along with simple ways to measure and communicate their impact to demonstrate value to local markets in clear, understandable terms.
Learn more: Beyond Economic Impact
Confident on Camera
Instructor Kathrine Nero guides you through a step-by-step process that will build your comfort and confidence on camera.
Learn more: Confident on Camera
Crisis Communications for Sporting Events
The Crisis Communications for Sporting Events Certificate will provide an in-depth look into preparation and planning for crisis situations, both large and small. Sports Events Leaders should have an understanding of how to properly prepare and manage a crisis, no matter the size and scale.
Learn more: Crisis Communications for Sporting Events
Disability Awareness and Sports Tourism
The Disability Awareness and Sport Tourism Course, presented by Fort Wayne Indiana Destination Sports, will provide an in-depth look into creating inclusive sports events.
Learn more: Disability Awareness and Sports Tourism
Event Management
This course provides a look into the event planning industry. Topics covered include budgeting, managing volunteers, working with sponsors and incorporating technology with your event.
Learn more: Event Management
Facilities Essentials Certificate
Join industry experts as they dive into all the “must know” basics of the sports facilities and their role in the broader sports events and tourism industry.
Learn more: Facilities Essentials Certificate
Innovation Certificate
Join the team of experts at 4FRONT as they partner with Sports ETA to offer an engaging and practical series on innovation.
Learn more: Innovation Certificate
Introduction to Sports Tourism
Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry’s interworkings.
Learn more: Introduction to Sports Tourism
Know Your Numbers: Intro to Finance
Income statements, balance sheets, cash flow, accounting methods, pro formulas, and more. This course is designed for anyone who has ever wanted a clearer understanding of the core components of finance, applicable to any industry.
Learn more: Know Your Numbers: Intro to Finance
Sports Sustainability 101
Aiming to provide a comprehensive understanding of sports sustainability, this course will cover the fundamental concepts, importance, and practical implementation of sustainability in the context of sports tourism. This course is part of the Sports ETA Sustainable Sports Event Professional designation.
Learn more: Sports Sustainability 101
Sports Tourism Business Strategy
Led by seasoned industry strategists, this five-part course will provide all the fundamentals necessary to chart and implement a clear strategy for your sports events and tourism initiatives.
Learn more: Sports Tourism Business Strategy
Sustainability as a Revenue Driver in Sports & Entertainment Events
Participants will explore how sustainability can enhance the revenue-generating opportunities of sports events. This course is part of the Sports ETA Sustainable Sports Event Professional designation.
Learn more: Sustainability as a Revenue Driver in Sports & Entertainment Events
The Media Landscape
This course brings together many industry leaders who will discuss navigating social media and optimizing destination and event marketing by sharing their strategies and insights.
Learn more: The Media Landscape
Wellness & Sports Tourism
The Wellness & Sports Tourism Certificate course explores the integration of wellness in sports tourism, focusing on strategies to leverage wellness initiatives to deepen community connections and drive economic success.
Learn more: Wellness & Sports Tourism
Winning eSport Strategy Certificate
In the “Winning eSport Strategy” Certificate, you will learn how to approach the eSports industry with a business lens to build a strategy for your organization.
Learn more: Winning eSport Strategy Certificate
Explore Certificate Playbook Bundles
Fundamentals Series
The Sports Tourism Fundamentals Series is comprised of three STLI Certificate Playbook courses that will provide you with a solid foundation in fundamental industry concepts. The courses in this series have been purposely bundled together with our new industry members in mind.
Media Ready Course Series
Seamlessly integrate the skills of confidence in on-camera presence with a deep understanding of the media landscape. Whether you’re gearing up for a virtual interview or planning a media-centric event, this bundle ensures you’re not just prepared — you’re truly “Media Ready.” Elevate your impact, connect with your audience, and step into the spotlight with confidence.
Sustainable Sports Event Professional
The Sustainable Sports Event Professional Certificate Series is designed to equip you with the tools, strategies, and credibility to drive meaningful change in the industry. From sustainability fundamentals, revenue opportunities, mastering communication, and preparing for real-world implementation—this series offers something for everyone.
Contact Us
Group /Corporate Pricing and Custom Development:
Do you want to elevate the knowledge of your entire team or organization through a Sports Tourism Learning Institute education offering or develop custom education for your organization? Please contact us at info@sportseta.org to learn more about corporate rates, bulk course purchasing, custom education development, and education bundling options.
Technical Support: support@sportseta.org