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Sports Tourism Fundamentals Series

3 Certificate Playbook Courses

Level - Introductory

Establish a strong foundation in Sports Events & Tourism

3 Certificates and 12 STS Credits

Receive a Certificate of Achievement and STS credits for each course completed.

FUNDAMENTALS

About this Series

The Sports Tourism Fundamentals Series is comprised of three STLI Certificate Playbook courses that will provide you with a solid foundation in fundamental industry concepts. The courses in this series have been purposely bundled together with our new industry members in mind.

Get Started Earning Your STS Designation

Not sure what certificate courses to take first? This series is just right for you as you begin your STS Designation journey.

Complete the Courses at Your Own Pace

This series goes where you go and easily fits into your busy schedule. All courses are online and self paced. 

Earn the Fundamentals Series Digital Badge

Easily and proudly share your accomplishment on all social media platforms, your resume, and your email signature.

Easily Train New Team Members

Do you have new members on your team? This series is an ideal training package to help your new members excel.

$1,197

$933

$1,497

$1,167

COURSES

Courses Included in Series

Introduction to Sports Tourism

6 Sessions

This course will provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry’s interworkings and key industry concepts.

Sports Tourism Business Strategy

5 Sessions

Led by seasoned industry strategists, this five-part course will provide all the fundamentals necessary to chart and implement a clear strategy for your sports events and tourism initiatives.

Know Your Numbers: Intro to Finance

5 Sessions

This course explores the core components of finance, applicable to any industry. Income statements, balance sheets, cash flow, accounting methods, proformas, and more.

QUESTIONS

FAQs

What if I've already taken one or two of the courses included in this series?

No problem! Use the links below to register for any of the courses in the series individually. Once you have completed all three courses in the series (either as a bundle or separately), you will be eligible to earn the Fundamentals Series digital badge.

Why should I participate in this series or bundle of courses?

This series was specifically curated from the collection of Certificate Playbook courses to provide the necessary knowledge and resources to individuals new to the sports events and tourism industry.

This is also the ideal training bundle for managers looking to save time and effort in training their team members in industry essentials. If you are interested in training your team, please contact us at info@sportseta.org.

By purchasing this series, you will automatically gain access to all three courses from your personal dashboard. Complete the course materials at a pace that fits into your schedule. You will receive a Certificate of Achievement and STS credits for each course completed. Once you have completed all three courses, you will earn the Sports Tourism Fundamentals digital badge.

What is the STS Designation?

The Sports Tourism Strategist – or STS – program is Sports ETA’s leading-edge industry designation signifying your commitment to continued learning in the sports events and tourism industry. It reflects your leadership in the industry, but also the investment you’ve made to increase your knowledge and propel your career and your organization forward.

Once you take enough certificate courses to earn 32 credits, you’ve done it! You’ll then have your Sports Tourism Strategist designation.

Learn more on the STS Designation Info Sheet

What is a digital badge?

A digital badge is a sharable graphic icon that indicates that an individual met specific criteria for completing a new skill, training, or professional accomplishment.

Digital badges are designed to be easily shared on social media (such as LinkedIn), resumes, association profiles, and anywhere digital content is created and shared.

Here at Sports ETA and STLI, we take great pride in the badges our members acquire. We encourage our members to be proud of their accomplishments and hope they will continue to collect digital badges and share them within the sports events and tourism industry.

I still have questions, who can I contact?

If you have any questions about this series or anything STLI has to offer, please email us at info@sportseta.org.

Sign Up for Individual Courses

Introduction Sale tile

Introduction to Sports Tourism

6 Sessions

This course will provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry’s interworkings and key industry concepts.

Business Strategy Sale tile

Sports Tourism Business Strategy

5 Sessions

Led by seasoned industry strategists, this five-part course will provide all the fundamentals necessary to chart and implement a clear strategy for your sports events and tourism initiatives.

Finances Sale tile

Know Your Numbers: Intro to Finance

5 Sessions

This course explores the core components of finance, applicable to any industry. Income statements, balance sheets, cash flow, accounting methods, proformas, and more.

Corporate Sponsor

Contact Us

Group /Corporate Pricing and Custom Development:

Do you want to elevate the knowledge of your entire team or organization through a Sports Tourism Learning Institute education offering or develop custom education for your organization? Please contact us at info@sportseta.org to learn more about corporate rates, bulk course purchasing, custom education development, and education bundling options.

Technical Support: support@sportseta.org