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Analytics Certificate

$499.00

Learn the importance of data analytics in today’s digital age and the state-of-the-art approach used by the team at 4FRONT to drive sports tourism success through analytics.

 

$399 Sports ETA Member

$499 Non-Sports ETA Member

Category:

Description

This five-part Sports Tourism Analytics Certificate will serve a virtual learning opportunity for participants to think strategically about utilizing analytics to accelerate their business and solve challenges in 2020 and beyond. It is an opportunity for every participant to build their confidence and knowledge of data and analytics through a friendly, collaborative discussion that breaks down barriers of intimidation and inspires with actionable next steps.

 

Academic Program

Certificate

Credits

4

Certification

None

Duration

Approx. 4 hours of content

Price

Sports ETA member – $399, Non-Sports ETA Member- $499

 

Session 1

An Introduction to the World of Sponsorship analytics in a Digital Era

Duration

40-minutes

Learning Outcomes

Participants will:

1) Learn about the different types of analytics,

2) Gain a scope of “big data”,

3) Explore data analytics methodology, and

4) Dive into turning data analytics to digital marketing success.

Learners Content

4FRONT kicks off Session 1 by diving into how sport & entertainment organizations are using data and insights to speak to their consumers and specifically dive into the landscape of sponsorship analytics in the modern digital era.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session one for access to session two

Content Provider

Bill Nielsen, 4FRTONT

 

Session 2

Best-in-Class Data Collection Tactics and Strategy

Duration

40-minutes

Learning Outcomes

Learners will:

1) Learn the process of converting data to effective storytelling,

2) Dive into the details of 1st, 2nd, and 3rd party data, and

3) Focus on a myriad of leading-edge data tactics and strategies.

Learners Content

In Session 2, 4FRONT will lead a discussion around data terminology, data collection, and key opportunity areas for maximizing the impact of data on business decision making.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session two for access to session three

Content Provider

Billy Nayden, 4FRONT

 

Session 3

Insights 101: The Power of Understanding the DNA

Duration

40-minutes

Learning Outcomes

Learners will:

1) Discover ow to assess data sources,

2) Learn elements of consumer DNA, and

3) Explore using data-based DNA to turn insights into strategy.

Learners Content

Session 3 features 4FRONT’s expert discussing how to turn data into actionable insights, with a focus on understanding the DNA of your stakeholders to improve your ability to reach, communicate and engage them in authentic ways.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session three for access to session four

Content Provider

Katie LaCroix, 4FRONT

 

Session 4

The Role of Data in Sponsorship Measurement

Duration

40-minutes

Learning Outcomes

Learners will:

1) Gain an understanding of the importance of sponsorship measurement,

2) Explore the history of sponsorship measurement,

3) Learn how to improve sponsorship measurement approaches.

Learners Content

In Session 4, 4FRONT will lead a session centered around the importance of sponsorship valuations and impact studies – sharing specific best practices and thought-starters for using data to create these outputs for sponsors.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session four for access to session five

Content Provider

A.J. Stoner, 4FRONT

 

Session 5

Breakthrough Analytics Applications for Marketing & Sponsorship

Duration

40-minutes

Learning Outcomes

Learners will:

1) Understand the blend of thinking like a brand and a fan,

2) Learn the keys to partnership success, and

3) Reinforce the importance of leveraging analytics into great marketing strategies.

Learners Content

4FRONT’s Analytics Session 5 will lead a session sharing some of the most breakthrough analytics applications for marketing and sponsorships and how participants can take steps tomorrow to bettering their business overall.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session five for access earn certificate/credit

Content Provider

Brian Gainor, 4FRONT

 

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