Description
eSports or competitive video gaming has increased in participation by double digits through the pandemic. This billion dollar industry typically attracts a younger audience who is engaged with their favorite game, is more likely to make purchases from brands who support the industry and are ready to travel to tournaments and eSports events when available. In the “Winning eSport Strategy” Certificate, you will learn how to approach the eSports industry with a business lens to build a strategy for your organization, meet two eSports industry leaders in facility development and eSports sponsorship and revenue and hear from a professional video gamer who now manages a team of competitive gamers making their living by gaming.
Academic Program
Certificate
Credits
4
Duration
Approx. 4 hours of content
Price
Sports ETA member – $399, Non-Member- $499
Session 1
eSports Winning Strategies
Duration
18 minutes
Learning Outcomes
• eSports Industry overview
• New research on eSports gamers and their intention to spend
• How to create a business strategy around eSports for your organization
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session one for access to session two
Content Provider
Jackie Reau, CEO of Game Day and Founder of Game Day esports
Session 2
eSports Winning Strategies with Kyle Bautista
Duration
26 minutes
Learning Outcomes
• eSports introduction of Complexity Gaming, owned by the Dallas Cowboys
• The Business side of eSports
• Sponsorship and revenue opportunities
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session two for access to session three
Content Provider
Kyle Bautista, Chief Operating Officer, Complexity Gaming
Session 3
Sports Tourism Conversation with Jeff Jarnecke
Duration
13 minutes
Learning Outcomes
• Introduction to the South Bend strategy around eSports and facilities
• How a destination can use eSports for tourism activity and economic impact
• A future look at eSports facilities
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session three for access to session four
Content Provider
Jeff Jarnecke, Executive Director for Venues, South Bend, Indiana
Session 4
eSports Winning Strategies with Jarred Sammons
Duration
20 minutes
Learning Outcomes
• How a relationship with professional gamers work
• Ways to engage professional gamers via tournaments, events and on-line battles
• Ideas for new eSports events for destinations and organizations
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session four to earn credits
Content Provider
Jarred Sammons, Professional eSports Gamer
Reviews
There are no reviews yet.