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Winning eSport Strategy Certificate

$499.00

In the “Winning eSport Strategy” Certificate, you will learn how to approach the eSports industry with a business lens to build a strategy for your organization.

 

$399 sportseta Member

$499 Non-sportseta Member

Category:

Description

eSports or competitive video gaming has increased in participation by double digits through the pandemic. This billion dollar industry typically attracts a younger audience who is engaged with their favorite game, is more likely to make purchases from brands who support the industry and are ready to travel to tournaments and eSports events when available. In the “Winning eSport Strategy” Certificate, you will learn how to approach the eSports industry with a business lens to build a strategy for your organization, meet two eSports industry leaders in facility development and eSports sponsorship and revenue and hear from a professional video gamer who now manages a team of competitive gamers making their living by gaming.

Academic Program

Certificate

Credits

4

Duration

Approx. 4 hours of content

Price

Sports ETA member – $399, Non-Member- $499

 

Session 1

eSports Winning Strategies

Duration

18 minutes

Learning Outcomes

• eSports Industry overview
• New research on eSports gamers and their intention to spend
• How to create a business strategy around eSports for your organization

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session one for access to session two

Content Provider

Jackie Reau, CEO of Game Day and Founder of Game Day esports

 

Session 2

eSports Winning Strategies with Kyle Bautista

Duration

26 minutes

Learning Outcomes

• eSports introduction of Complexity Gaming, owned by the Dallas Cowboys
• The Business side of eSports
• Sponsorship and revenue opportunities

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session two for access to session three

Content Provider

Kyle Bautista, Chief Operating Officer, Complexity Gaming

 

Session 3

Sports Tourism Conversation with Jeff Jarnecke

Duration

13 minutes

Learning Outcomes

• Introduction to the South Bend strategy around eSports and facilities
• How a destination can use eSports for tourism activity and economic impact
• A future look at eSports facilities

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session three for access to session four

Content Provider

Jeff Jarnecke, Executive Director for Venues, South Bend, Indiana

 

Session 4

eSports Winning Strategies with Jarred Sammons

Duration

20 minutes

Learning Outcomes

• How a relationship with professional gamers work
• Ways to engage professional gamers via tournaments, events and on-line battles
• Ideas for new eSports events for destinations and organizations

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session four to earn credits

Content Provider

Jarred Sammons, Professional eSports Gamer

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