Certificate Playbook Courses
The Sports Tourism Certificate Playbook is your source for in-depth knowledge on a range of essential industry topics presented by the most highly regarded experts in the field.
THE BEST
What Makes Our Courses Shine
Industry Leading Experts
We have sought out the best of the best in the Sports Events and Tourism industry to help you take your knowledge to the next level.
Sports Tourism Strategist Designation
The STS program is Sports ETA’s leading-edge industry designation signifying your commitment to continued learning in the sports events and tourism industry.
In-Depth Knowledge
Take a deep dive into a variety of topics essential to our industry. Courses are knowledge-based and designed to enhance your understanding.
Convenient and Flexible
Courses are fully online and self-paced so that you can complete the learning content at your convenience. Courses consist of 3-5 hours of content.
COURSES
Certificate Playbook Course Offerings
New Course!
Beyond Economic Impact
How to Leverage Sports Events and Tourism to Build Community Value
Online Course
Join Dr. Jennifer Stoll, Sports ETA, as she provides a detailed overview of the role sports events and tourism plays in destinations, as well as simple ways to measure and communicate this impact to demonstrate value to local markets in terms they can understand.
Sports Tourism Business Strategy
Online Course
Led by seasoned industry strategists, this five-part course will provide all the fundamentals necessary to chart and implement a clear strategy for your sports events and tourism initiatives.
Introduction to Sports Tourism
Online Course
This course will provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry’s interworkings and key industry concepts.
Crisis Communications for Sporting Events
Online Course
All event planners strive for a smoothly executed event, unforeseen things do happen. This course will discuss how to navigate the tricky landscape of crisis communications at your sporting event.
Analytics Certificate
Online Course
Learn the importance of data analytics in today’s digital age and the state-of-the-art approach used by the team at 4FRONT to drive sports tourism success through analytics.
Innovation Certificate
Online Course
Join the team of experts at 4FRONT as they partner with Sports ETA to offer an engaging series on innovation. Where they dive deep into fundamental innovation principles and practices.
Event Management
Online Course
From concept to creation, this course provides a high-level overview of all key elements of event management taught by leading experts from the Kansas City Sports Commission and Foundation.
Facilities Essentials
Certificate
Online Course
Join a panel of experienced industry experts as they dive into all the “must know” basics of the sports facilities and discuss their role in the broader sports events and tourism industry.
Winning eSport Strategy Certificate
Online Course
In the “Winning eSport Strategy” Certificate, you will learn how to approach the eSports industry with a business lens to build a strategy for your organization.
Know Your Numbers: Intro to Finance
Online Course
This course explores the core components of finance, applicable to any industry. Income statements, balance sheets, cash flow, accounting methods, proformas, and more.
INFORMATION
More Information
Group /Corporate Pricing and Custom Development:
Do you want to elevate the knowledge of your entire team or organization through a Sports Tourism Learning Institute education offering or develop custom education for your organization? Please contact us at info@sportseta.org to learn more about corporate rates, bulk course purchasing, custom education development, and education bundling options.
Coupons and Discounts:
If you would like to use an existing Sports ETA credit (or coupon code) to purchase education courses, please contact info@sportseta.org and we will be glad to assist.
Corporate Sponsor
Contact Us
Group /Corporate Pricing and Custom Development:
Do you want to elevate the knowledge of your entire team or organization through a Sports Tourism Learning Institute education offering or develop custom education for your organization? Please contact us at info@sportseta.org to learn more about corporate rates, bulk course purchasing, custom education development, and education bundling options.
Technical Support: support@sportseta.org
