Return
Return to Sports ETA

Event Management

$499.00

A high level overview of event planning.

 

$399 Sports ETA Member

$499 Non-Sports ETA Member

Category:

Description

This course provides a look into the event planning industry. Topics covered include budgeting, managing volunteers, working with sponsors and incorporating technology with your event. Participants will walk away with knowledge on how to produce a safe and enjoyable event.

 

Academic Program

Certificate

Credits

4

Certification

Certificate

Duration

Approx. 4 hours of content

Price

Sports ETA member – $399, Non-Sports ETA Member- $499

 

Session 1

Event Basics and Feasibility

Duration

25-minutes

Learning Outcomes

1) Learn about the different aspects to creating an event 2) How to decide if you should move forward with an event.

Learners Content

A broad overview of what an event is (budget, marketing, is it feasible for the event to occur, how incorporate the community in your event and how to determine the date.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session one for access to session two

Content Provider

Nichole Robinson

Content Provider Bio

Nichole Robinson is the Director of National Events at the Kansas City Sports Commission where she oversees events that come to Kansas City. Prior to being at KCSC she was with the West Coast Conference managing post season championships.

 

Session 2

Venue Selection

Duration

15-minutes

Learning Outcomes

1) How to select a venue for your event 2) How a venue can help you event beyond being the building

Learners Content

Learn about the process of vetting a venue for your event and how to secure a venue for your events date.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session two for access to session three

Content Provider

Mike Sharpe

Content Provider Bio

Mike Sharpe is the Director of Business Development, overseing all facets of event procurement for the Kansas City Sports Commission. Mike has nearly 30 years of collegiate athletic adminstrative and coaching experience.

 

Session 3

Technology and Innovation

Duration

30-minutes

Learning Outcomes

1) How technology can assist you in registration platforms

2) How fundraising efforts can benefit from technology

Learners Content

Participants will learn how technology can positively impact their event and help them with everything from registration, feedback, and fundraising.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session three for access to session four

Content Provider
Jessica Blubaugh

Content Provider Bio

Jessica Blubaugh is the Director for WIN for KC. She has spent 15 years in the non-profit sector, specifically in events and marketing.

 

Session 4

Budgeting/Economic Impact/Community Impact

Duration

30-minutes

Learning Outcomes

1) How to create a budget

2) What ancillary services are

3) What economic impact is

Learners Content

Attendees will learn how to put together a budget for an event, how economic impact numbers are calculated and how events impact the community.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session four for access to session five

Content Provider

Nichole Robinson

Content Provider Bio

Nichole Robinson is the Director of National Events at the Kansas City Sports Commission where she oversees events that come to Kansas City. Prior to being at KCSC she was with the West Coast Conference managing post season championships.

 

Session 5

The 5 Keys For A Successful & Stressless Event

Duration

40-minutes

Learning Outcomes

1) How to create a planning task list

2) What to pack for your event

3) What to include in your day of timeline

Learners Content

Students will learn about the 5 keys for a succesful and stressless event, which include how to prepare a planning task list, create a packing list, how to create a timeline of events and how to communicate the event details to your staff.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session five for access to session six

Content Provider

Stephanie Lankford

Content Provider Bio

Stephanie Lankford is the Assistant Director for WIN for KC where she oversees logistics and planning for all WIN for KC events, including the annual Women’s Sports Awards Celebration and Camp WIN.

 

Session 6

Volunteer Management

Duration

15-minutes

Learning Outcomes

1) How to create shifts for your volunteers

2) How to build a relationship with your volunteers

3) Importance of SWAG items

Learners Content

Participants will learn about how to secure volunteers, tips and tricks on how to get registrations, the importance of volunteers

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session six for access to session seven

Content Provider

Colton Spresser

Content Provider Bio

Colton Spresser is the Manager of Events at the Kansas City Sports Commission. He oversees the volunteers program for the Kansas City Marathon as well as various internal and national events hosted by the sports commission.

 

Session 7

Sponsorship

Duration

22-minutes

Learning Outcomes

1) How to identify potential sponsors

2) How to track sponsorship fulfillment

Learners Content

Participants will learn how to look for, secure, manage, and track sponsorships for events.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session seven for access to session eight

Content Provider

Dave Borchardt

Content Provider Bio

Dave Borchardt, Director of Corporate and Community Partnerships for the Kansas City Sports Commission, oversees sponsorships for KCSC. An avid runner, Dave is the race director for the Garmin Kansas City Marathon.

 

Session 8

Marketing

Duration

35-minutes

Learning Outcomes

1) How to market for your specific event

2) How to identify your target market

3) How to create a marketing strategy

Learners Content

Content includes how the goals of the event will impact the marketing strategy and how to utilize different marketing channels to get in front of your targeted audience.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session eight for access to session nine

Content Provider

Katherine Fox

Content Provider Bio

Katherine Fox is the Director of Marketing and Sales with the Kansas City Sports Commission. Prior to arriving in Kansas City, she soucred, noegotiated and managed the activation of large-scale Sports and Entertainmnet partnerships on behalf of several financial services companies including American Express, JPMorgan Chase, and Visa.

 

Session 9

Risk Management and Post Event Communication

Duration

30-minutes

Learning Outcomes

1) How to identify potential threats

2) How to create a risk management plan

3) The importance of post event communication and surveys

Learners Content

Participants will learn how to assess threats to their event, what to do to mitigate risk, and the importance of communicating with your attendees after an event concludes.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session nine to earn credits/certificate

Content Provider

Nichole Robinson

Content Provider Bio

Nichole Robinson is the Director of National Events at the Kansas City Sports Commission where she oversees events that come to Kansas City. Prior to being at KCSC she was with the West Coast Conference managing post season championships.

Reviews

There are no reviews yet.

Be the first to review “Event Management”