Description
This course provides a look into the event planning industry. Topics covered include budgeting, managing volunteers, working with sponsors and incorporating technology with your event. Participants will walk away with knowledge on how to produce a safe and enjoyable event.
Academic Program
Certificate
Credits
4
Certification
Certificate
Duration
Approx. 4 hours of content
Price
Sports ETA member – $399, Non-Sports ETA Member- $499
Session 1
Event Basics and Feasibility
Duration
25-minutes
Learning Outcomes
1) Learn about the different aspects to creating an event 2) How to decide if you should move forward with an event.
Learners Content
A broad overview of what an event is (budget, marketing, is it feasible for the event to occur, how incorporate the community in your event and how to determine the date.
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session one for access to session two
Content Provider
Nichole Robinson
Content Provider Bio
Nichole Robinson is the Director of National Events at the Kansas City Sports Commission where she oversees events that come to Kansas City. Prior to being at KCSC she was with the West Coast Conference managing post season championships.
Session 2
Venue Selection
Duration
15-minutes
Learning Outcomes
1) How to select a venue for your event 2) How a venue can help you event beyond being the building
Learners Content
Learn about the process of vetting a venue for your event and how to secure a venue for your events date.
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session two for access to session three
Content Provider
Mike Sharpe
Content Provider Bio
Mike Sharpe is the Director of Business Development, overseing all facets of event procurement for the Kansas City Sports Commission. Mike has nearly 30 years of collegiate athletic adminstrative and coaching experience.
Session 3
Technology and Innovation
Duration
30-minutes
Learning Outcomes
1) How technology can assist you in registration platforms
2) How fundraising efforts can benefit from technology
Learners Content
Participants will learn how technology can positively impact their event and help them with everything from registration, feedback, and fundraising.
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session three for access to session four
Content Provider
Jessica Blubaugh
Content Provider Bio
Jessica Blubaugh is the Director for WIN for KC. She has spent 15 years in the non-profit sector, specifically in events and marketing.
Session 4
Budgeting/Economic Impact/Community Impact
Duration
30-minutes
Learning Outcomes
1) How to create a budget
2) What ancillary services are
3) What economic impact is
Learners Content
Attendees will learn how to put together a budget for an event, how economic impact numbers are calculated and how events impact the community.
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session four for access to session five
Content Provider
Nichole Robinson
Content Provider Bio
Nichole Robinson is the Director of National Events at the Kansas City Sports Commission where she oversees events that come to Kansas City. Prior to being at KCSC she was with the West Coast Conference managing post season championships.
Session 5
The 5 Keys For A Successful & Stressless Event
Duration
40-minutes
Learning Outcomes
1) How to create a planning task list
2) What to pack for your event
3) What to include in your day of timeline
Learners Content
Students will learn about the 5 keys for a succesful and stressless event, which include how to prepare a planning task list, create a packing list, how to create a timeline of events and how to communicate the event details to your staff.
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session five for access to session six
Content Provider
Stephanie Lankford
Content Provider Bio
Stephanie Lankford is the Assistant Director for WIN for KC where she oversees logistics and planning for all WIN for KC events, including the annual Women’s Sports Awards Celebration and Camp WIN.
Session 6
Volunteer Management
Duration
15-minutes
Learning Outcomes
1) How to create shifts for your volunteers
2) How to build a relationship with your volunteers
3) Importance of SWAG items
Learners Content
Participants will learn about how to secure volunteers, tips and tricks on how to get registrations, the importance of volunteers
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session six for access to session seven
Content Provider
Colton Spresser
Content Provider Bio
Colton Spresser is the Manager of Events at the Kansas City Sports Commission. He oversees the volunteers program for the Kansas City Marathon as well as various internal and national events hosted by the sports commission.
Session 7
Sponsorship
Duration
22-minutes
Learning Outcomes
1) How to identify potential sponsors
2) How to track sponsorship fulfillment
Learners Content
Participants will learn how to look for, secure, manage, and track sponsorships for events.
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session seven for access to session eight
Content Provider
Dave Borchardt
Content Provider Bio
Dave Borchardt, Director of Corporate and Community Partnerships for the Kansas City Sports Commission, oversees sponsorships for KCSC. An avid runner, Dave is the race director for the Garmin Kansas City Marathon.
Session 8
Marketing
Duration
35-minutes
Learning Outcomes
1) How to market for your specific event
2) How to identify your target market
3) How to create a marketing strategy
Learners Content
Content includes how the goals of the event will impact the marketing strategy and how to utilize different marketing channels to get in front of your targeted audience.
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session eight for access to session nine
Content Provider
Katherine Fox
Content Provider Bio
Katherine Fox is the Director of Marketing and Sales with the Kansas City Sports Commission. Prior to arriving in Kansas City, she soucred, noegotiated and managed the activation of large-scale Sports and Entertainmnet partnerships on behalf of several financial services companies including American Express, JPMorgan Chase, and Visa.
Session 9
Risk Management and Post Event Communication
Duration
30-minutes
Learning Outcomes
1) How to identify potential threats
2) How to create a risk management plan
3) The importance of post event communication and surveys
Learners Content
Participants will learn how to assess threats to their event, what to do to mitigate risk, and the importance of communicating with your attendees after an event concludes.
Assessments
Knowledge only, no assessment
Matriculation Logic
Must complete session nine to earn credits/certificate
Content Provider
Nichole Robinson
Content Provider Bio
Nichole Robinson is the Director of National Events at the Kansas City Sports Commission where she oversees events that come to Kansas City. Prior to being at KCSC she was with the West Coast Conference managing post season championships.
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