Media Ready Course Series

2 Certificate Playbook Courses

Level - Beginner to Expert

This course is great for beginners to industry experts.
There is something in this course for everyone.

2 Certificates and 8 STS Credits

Receive a Certificate of Achievement and STS credits for each course completed.

Earn an Education Digital Badge

Upon completion of this course series, you will receive the Media Ready digital badge.


About this Series

Combine the best of both worlds with this powerhouse duo! Seamlessly integrate the skills of confidence in on-camera presence with a deep understanding of the media landscape. Whether you’re gearing up for a virtual interview or planning a media-centric event, this bundle ensures you’re not just prepared — you’re truly “Media Ready.” Elevate your impact, connect with your audience, and step into the spotlight with confidence.

Learn from Industry Experts

We’ve rounded up six of the industry’s leading experts to provide you with the most current and relevant information and resources.

Complete the Courses at Your Own Pace

This series goes where you go and easily fits into your busy schedule. All courses are online and self-paced.

Something for Everyone

This course series has expert insights, actionable knowledge, and practical resources that everyone can find useful, no matter your experience level.

Earn the Media Ready Digital Badge

Easily and proudly share your accomplishment on all social media platforms, your resume, and your email signature.

Become Media Ready Today!

Instantly gain access to both Certificate Playbook courses when you purchase this series. Individual course registration links are below. Let’s get started today!



Courses Included in Series

Confident on Camera

6 Sessions

In this course, you will acquire the skills needed to excel in virtual communication through a step-by-step process that will build your comfort and confidence on camera.  Dive into the intricacies of optimizing your virtual interview or call setup, mastering video, audio, and composition for a polished presentation. Uncover strategies to enhance your connection with viewers or interviewers. Whether you’re navigating interviews, virtual meetings, or live broadcasts, this course empowers you to have confidence on camera.

Confident on Camera course tile with name

The Media Landscape 

6 Sessions

Uncover the dynamic media landscape and its vital role in the sports events and tourism industry. This six-session course will teach you how to build effective relationships with media professionals, explore diverse content delivery methods, and craft compelling story pitches and attention-grabbing press releases. This course brings together many industry leaders who will discuss navigating social media and optimizing destination and event marketing by sharing their strategies and insights.

The Media Landscape course tile with title



What if I've already taken one or both of the courses included in this series?

No problem! Use the links below to register for any of the courses in the series individually. Once you have completed both courses in the series (either as a bundle or separately), you will be eligible to earn the Media Ready digital badge.

Why should I participate in this series or bundle of courses?

This series was specifically curated from the collection of Certificate Playbook courses to provide the necessary knowledge and resources to individuals in the sports events and tourism industry.

By purchasing this series, you will automatically gain access to both courses from your personal dashboard. Complete the course materials at a pace that fits into your schedule. You will receive a Certificate of Achievement and STS credits for each course completed. Once you have completed both courses, you will earn the Media Ready digital badge.

What is the STS Designation?

The Sports Tourism Strategist – or STS – program is Sports ETA’s leading-edge industry designation signifying your commitment to continued learning in the sports events and tourism industry. It reflects your leadership in the industry, but also the investment you’ve made to increase your knowledge and propel your career and your organization forward.

Once you take enough certificate courses to earn 32 credits, you’ve done it! You’ll then have your Sports Tourism Strategist designation.

Learn more on the STS Designation Info Sheet

What is a digital badge?

A digital badge is a sharable graphic icon that indicates that an individual met specific criteria for completing a new skill, training, or professional accomplishment.

Digital badges are designed to be easily shared on social media (such as LinkedIn), resumes, association profiles, and anywhere digital content is created and shared.

Here at Sports ETA and STLI, we take great pride in the badges our members acquire. We encourage our members to be proud of their accomplishments and hope they will continue to collect digital badges and share them within the sports events and tourism industry.

Learn more about Sports ETA’s Digital Badging Program

I still have questions, who can I contact?

If you have any questions about this series or anything STLI has to offer, please email us at

Sign Up for Individual Courses

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