Uncover the dynamic media landscape and its vital role in the sports events and tourism industry. This six-session course will teach you how to build effective relationships with media professionals, explore diverse content delivery methods, and craft compelling story pitches and attention-grabbing press releases. This course brings together many industry leaders who will discuss navigating social media and optimizing destination and event marketing by sharing their strategies and insights.
You will earn 4 credits towards your STS Designation.
After completing this course, you will be able to:
- Explore the major forms of media and analyze the evolving media landscape to identify trends and changes shaping the industry.
- Develop strategies to establish and nurture productive relationships with media professionals, fostering collaborations for successful coverage of your sports events.
- Investigate the major forms of content delivery, including digital platforms and traditional channels, to optimize communication and engagement with your target audience.
- Learn how to pitch your story ideas effectively to media outlets, mastering the art of presenting narratives that captivate and resonate with journalists.
- Acquire techniques to craft press releases that stand out in a crowded media landscape, ensuring your sports events garner the attention they deserve.
- Identify the essential do’s and don’ts of social media platforms, and develop a cohesive social media strategy to enhance your brand’s online presence.
- Discover the best practices for marketing sports destinations and events, employing innovative techniques to reach a broader audience and drive success.
Review The Media Landscape Course Overview to learn more about the industry experts leading this course and course session topics.
If you would like to use an existing Sports ETA credit (or coupon code) to purchase education courses, please contact email@example.com, and we will be glad to assist you.