Description

This comprehensive bundle provides 7 sessions from the 2022 Symposium and includes tools and strategies to enhance sports tourism efforts and create impactful events in any location.

Session 1 – 2021 State of the Industry Presentation
Presented by Greg Pepitone of Tourism Economics, this session provides strategic insights into market size, economic impact, trends, and competitive dynamics within the sports tourism industry.

Session 2 – International Sports Events Seminar
Learn how smaller cities like Lake Placid, Sarasota, and Columbus successfully leveraged international sports events for tourism and community impact, and get practical guidance on hosting large-scale events regardless of market size.

Session 3 – More than Sports: Creating Engaging Experiences at Scale
Explore the intersection of sports and entertainment with insights into creating unique, locally inspired experiences. Learn how to highlight your destination’s assets while ensuring practical considerations like infrastructure and accommodation.

Session 4 – State of the Industry: Bringing it Home
This session focuses on how to apply industry findings to your organization for effective advocacy. Gain actionable takeaways to enhance your destination’s strategy.

Session 5 – The Role of Sports Events and Tourism at the Local Level
Discover how to push beyond traditional metrics and engage communities through sports tourism, with resident sentiment and valuable outcomes as key goals.

Session 6 – Broader Impact of Sports Tourism
Understand the broader, long-term impacts of sports tourism through health initiatives, volunteerism, and legacy programs that benefit communities.

Session 7 – Successfully Navigating the Digital Media Landscape
Stay ahead in the digital age with insights into media trends, popular channels, and overcoming challenges like iOS updates and the phasing out of cookies.

Academic Program

Certificate

Credits

4

Duration

Approx. 4 hours of content

Price

Sports ETA member – $399, Non-Sports ETA Member- $499

Coupons and Discounts

If you would like to use an existing Sports ETA credit (or coupon code) to purchase education courses, please contact info@sportseta.org and we will be glad to assist.