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Innovation Certificate

$499.00

Join the team of experts at 4FRONT as they partner with Sports ETA to offer an engaging and practical series on innovation.

 

$399 Sports ETA Member

$499 Non-Sports ETA Member

Category:

Description

This four-part Sports Tourism Innovation Certificate will serve as a virtual learning opportunity for participants to think strategically, boldly, creatively and differently about their organization’s business. It is an opportunity for every participant to have a voice, take away inspirational ideas, continue to get better, and most importantly, to have fun! Although designed with the sports events and tourism industry in mind, the principles of these sessions are universally applicable to any line of business.

 

Academic Program

Certificate

Credits

4

Certification

NA

Duration

4- 1 hr Sessions

Price

Sports ETA member – $399, Non-Sports ETA Member- $499

 

Session 1

Creating A Culture of Innovation (the Innovation Mindset)
4FRONT will lead a session that is focused on communication and collaboration aimed at helping participants take a step back and identify new ways to stand for something, take risks, tell a story and own a moment in time.

Duration

1 hr

Learning Outcomes

Participants will :

1) Increase awareness of what “innovation” means,

2) Gain knowledge about developing a culture of innovation,

3) Develop an understanding of key innovation principles, and

4) Learn about key innovation practices in action from real-life examples.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session one for access to session two

Session Lead

Brian Gainor, 4FRONT

 

Session 2

How To Effectively Tell Your Story (Thinking Like A Brand)
4FRONT will lead a discussion around how participants can evolve their storytelling approach (and value proposition) to maximize value. This includes re-imaging storytelling materials, 2020 vision for the bid process and more.

Duration

1 hr

Learning Outcomes

Participants will:

1) Learn how to identify their “why”,

2) Understand how to determine their unique value proposition,

3) Evaluate ways to “think like a brand”, and 4) Gain insight to the “perfect pitch”.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session two for access to session three

Session Lead

Katie Foglia, 4FRONT

 

Session 3

An Art + Science Approach to Next-Gen Partnerships
4FRONT will lead a session on how to transform data into insights, with a focus on how to best run brainstorms & meetings (leading with the why). This session will showcase how to best use insights to drive creativity and innovation.

Duration

1 hr

Learning Outcomes

Participants will:

1) Gain insight as to the differences between left brain and right brain thinking,

2) Understand the concept of a “data first” approach,

3) Learn how to leverage their “why”, and

4) Cultivate a mindset of Science + Art.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session three for access to session four

Session Lead

Katie LaCroix, 4FRONT

 

Session 4

Looking Ahead – 2020 & Beyond
4FRONT will lead a session looking ahead at some of the new, big opportunities and challenges participants can expect to encounter in the next 12-18 months.

Duration

1 hr

Learning Outcomes

Participants will:

1) Learn about the evolution of innovation from case study examples,

2) Explore 5 Innovation Intangibles,

3) Cultivate “pronia” thinking to drive innovation.

Assessments

Knowledge only, no assessment

Matriculation Logic

Must complete session four for access earn certificate/credit

Session Lead

Session Lead: Dan Migala, 4FRONT

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