International Sports Tourism 101

Overview

The International Sports Tourism 101 course introduces the foundations, trends, and strategic opportunities shaping international sports tourism. Participants will explore the global sports landscape, the United States’ competitive advantages, and how destinations can use sports to support tourism, economic development, community impact, innovation, and global positioning. The course concludes with an event evaluation framework to apply these concepts to real-world bid and hosting decisions.

Credits

You will earn 4 credits towards your STS Designation.

After completing this course, you will be able to:

1. Explain the role of international sports tourism in destination development, economic impact, and global positioning.
2. Identify major trends and market forces shaping the global sports industry.
3. Describe the strategic advantages and capabilities that support U.S. participation in the international sports marketplace.
4. Evaluate how destinations can build international sports tourism strategies.
5. Assess whether a sports opportunity is a strong fit for a destination’s assets, resources, and goals.

Learn More

Review the International Sports Tourism 101 Course Overview to learn more about the industry experts leading this course and the course session topics.