Earn STS Credits at TEAMS ‘26
Are you attending the TEAMS ’26 Conference + Expo, October 26-29 in Birmingham, AL? Don’t miss out on the chance to earn four (4) STS credits by attending a session led by Kristine Sizemore, President, Sandler.
Change the Rules: Win More Events. Drive More Revenue
Your destination has great facilities, hotels, restaurants, and attractions.
The question is: Why should the event organizer or rights holder choose you?
In this interactive Sandler session, you’ll discover how to move beyond pitching your destination and uncover the business problems, priorities, and motivations driving the decision.
You’ll learn how to ask strategic questions that differentiate you, create stronger sales conversations, and help you get into the W column more often—while generating greater economic impact for your community.
You’ll leave with a practical Sandler Questioning Plan you can apply immediately in your next conversation with an event decision-maker.
This session is available as part of the Sports Tourism Learning Institute and is open to anyone, regardless of Sports ETA member status.
Date: Tuesday, October 27, 2026
Time: 8:30AM – 10:30AM EST
Location: Birmingham, AL at the Birmingham Jefferson Convention Complex in conjunction with the TEAMS ’26 Conference + Expo
$399 Sports ETA Members
$499 Non-Sports ETA Members
To Register, email: info@SportsETA.org
Online registration closes on October 25, 2026. Attendees are able to register on-site; however, payment must be received at the time of registration.
Contact Us
Group /Corporate Pricing and Custom Development:
Do you want to elevate the knowledge of your entire team or organization through a Sports Tourism Learning Institute education offering or develop custom education for your organization? Contact us at info@sportseta.org to learn more about corporate rates, bulk course purchasing, custom education development, and education bundling options.
Organizations that purchase eight (8) or more Sports Tourism Strategist (STS) courses are eligible for a 20% discount. Courses may be a combination of in-person and online offerings and can be used by multiple individuals within the organization. To qualify, individuals must be registered for their selected course(s) by the end of the fiscal year on June 30. Payment must be made in full via a manually generated invoice, and Sports ETA will provide a custom coupon code for participants to complete their own registration.
Technical Support: support@sportseta.org
