Sports Tourism Business Strategy

Overview

Led by seasoned industry strategists, this five-part course will provide all the fundamentals necessary to chart and implement a clear strategy for your sports events and tourism initiatives. You will be guided step-by-step through basic elements of strategy, a proven framework for success, establishing your “why,” prioritization of tasks, and implementing your strategy to ensure success.

Credits

You will earn 4 credits towards your STS Designation.

After completing this course, you will be able to:

• Differentiate between strategy and tactics when developing a strategic action plan. 
• Apply the Sports Events Strategy Framework to effectively identify and attract events that will be rewarding, successful, and memorable. 
• Use philosophical foundations and organizational goals to develop a strategic and comprehensive approach to event planning for your organization or city. 
• Formulate clear goals and organizational structure to assemble a successful sports event utilizing all Sports Event Strategy Framework components. 
• Implement your strategic plan and evaluate its success.

Learn More

Review the Sports Tourism Business Strategy Course Overview to learn more about the industry experts leading this course and course session topics.

If you would like to use an existing Sports ETA credit (or coupon code) to purchase education courses, please contact info@sportseta.org and we will be glad to assist.