Power Plays

These FREE Power Play sessions are perfect for on-the-go training for busy professionals. Each session will give you a quick insight into relevant topics in the Sports Events and Tourism industry. This is an ever expanding collection of sessions, so come back often to see what it new!

Recently Released Power Plays

Connecting & Managing Events

Playbook 365

Panelists discuss how integrated technology, housing coordination, scheduling tools, and communication help reduce friction for tournament operators, teams, families, and facilities.

Go To Session

Game On: Capitalizing on the Mega-Events Traveler

Myha Gallagher

Explore the travel, spending, and motivational behaviors of international visitors who are drawn to mega sporting events like the FIFA World Cup and the Olympics.

Go To Session

Endurance Sports

Casey Taker

Get a sneak peek into one of the most dynamic segments of sports tourism – endurance sports. Explore the evolution, current trends, and future outlook of endurance events such as marathons, triathlons, and cycling races through engaging guest speakers, real-world case studies, and insightful industry analysis.

Go To Session

More Power Plays

Introduction to Sports Tourism

Vincent Trinidad

Get a sneak peek into the fastest-growing sector of tourism — sports tourism. Discover the history, trends, and future of the sports tourism industry through engaging guest speakers and insightful analysis.

Go To Session

Introduction to Wellness in Sports Tourism

Stevi Gable Carr & Mike Millay

The $4.5 Trillion wellness industry is rapidly growing, and there is an opportunity for rights owners and sports tourism organizations to take the lead on driving the business of wellness in their regions.

Go To Session

Facilities 101

Vince Trinidad

Get a sneak peek into Facilities 101, an introduction to how sports facilities shape destination success. Explore their evolution, design, and management – and discover how venues drive event recruitment, community growth, and economic impact within the sports tourism industry.

Go To Session

DEI: Beyond the Basics

Greg Deshields

Expand your knowledge of diversity, equity, and inclusion and how organizations can effectively cultivate all three within a workplace environment to catalyze organizational culture.

Go To Session

Sports Events & Community Development: Targeting Urban Growth or Resident Needs?

Dr. Kiki Kaplanidou

Join Dr. Kaplanidou as she discusses how to use sports events to develop the host community.

Go To Session

Innovation

Brian Gainor

Get a sneak peek at the Certificate Playbook course, Innovation Certificate. This sneak peek will give you access the first of four sessions. If you enjoy the content, purchase the remaining sessions and skip right to the second session. Upon completion of all four sessions, you will have earned the Innovation Certificate as well as 4 Sports Tourism Strategist credits.

Go To Session

All Power Plays

Analytics Certificate Sneak Peek

Description: Get a sneak peek at the Certificate Playbook course, Analytics Certificate. This sneak peek will give you access the first of five sessions. If you enjoy the content, purchase the remaining sessions and skip right to the second session. Upon completion of all five sessions, you will have earned the Analytics Certificate as well as 4 Sports Tourism Strategist credits.

Go To Session

Athletic Trainers 101

Description: In this webinar, Ellis Mair EdM, ATC and Robin Baxter of Go4Ellis outline the safety, financial, and legal advantages of having athletic trainers at games and tournaments. Also covered, how athletic trainers are able to implement and enforce state and local COVID-19 regulations.

Presenters:

Ellis F Mair, EdM, ATC, Chief Medical Officer
Robin Baxter, MS, Business Development, Go4Ellis

Go To Session

Connecting & Managing Events

Description: This session explores the full lifecycle of youth sports events. Panelists discuss how integrated technology, housing coordination, scheduling tools, and communication help reduce friction for tournament operators, teams, families, and facilities.

Presenters:

• Kimberly Ayers – SiteSearch
• Blake Hibler – Bullpen Tournaments / Capacity Sports Group
• Michael Tucker – Bullpen Tournaments / Capacity Sports Group
• Nelson Gord – Playbook365
• Michelle Putnam – Playbook365

Go To Session

Contract Deep Dive

Description: Contracts are an important part of every event. Whether your organization has canceled events, rescheduled events, or still has events on the books that are in limbo, this session will take a deep dive into contract considerations. We will also discuss best practices for all sports tourism industry segments moving forward in the future. View free resources Ogletree’s website.

Presenter: Jeffrey Schagren, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.

Go To Session

Creating and Communicating New Business Solutions

Description: This course examines how companies and organizations innovatively responded with strategic business solutions to the uncertainties of COVID-1. From leveraging digital platforms to providing flexible rescheduling options, we explore effective strategies to sustain business continuity and discover new avenues for revenue generation.

Presenter: Jackie Reau, CEO, Game Day Communication

Go To Session

Creating and Owning Events and Programs for Your City

Description: Join the presenters of this session as they share expert insights on creating and managing impactful events and programs that enhance your city’s cultural fabric.

Presenters:

Jessica Blubaugh, Director – Win for KC, Kansas City Sports Commission & Foundation
Jon Lugbill, Executive Director, Richmond Sports Backers
Russ Bookbinder, President & CEO, San Antonio Sports

Go To Session

DEI: Beyond the Basics

Description: During this session, participants will deepen their understanding of diversity, equity, and inclusion (DEI), exploring effective strategies for fostering these principles within organizational culture. Key topics include essential DEI best practices, dimensions of diversity, and cultivating an inclusive workplace environment. Attendees will gain insights into implementing DEI fundamentals and acquire a DEI certification to apply personally and professionally.

Presenter: Greg DeShields, Executive Director of Tourism Diversity Matters and PHL Diversity

Go To Session

Endurance Sports

Description: Get a sneak peek into one of the most dynamic segments of sports tourism – endurance sports. Explore the evolution, current trends, and future outlook of endurance events such as marathons, triathlons, and cycling races through engaging guest speakers, real-world case studies, and insightful industry analysis.

Presenter: Casey Taker

Go To Session

Facilities 101 Sneak Peek

Description: Get a sneak peek into the Facilities 101 Certificate Playbook Course, an introduction to how sports facilities shape destination success. Explore their evolution, design, and management – and discover how venues drive event recruitment, community growth, and economic impact within the sports tourism industry.

Presenter:

Vincent Trinidad

Go To Session

First Out of the Gate: Learnings and Perspectives from Destinations that have Hosted Post-COVID Events

Description: As communities begin to recover, hear lessons learned and best practice tips from destinations that have already hosted sporting events. Panelists will discuss specific procedures and implementations for hosting their safe and successful sporting event.

Presenters:

Mike Price, Greater Lansing Sports Authority
George Linley, Palm Beach County Sports Commission
Chris Wilson, Greater St. Charles Convention & Visitors Bureau

Go To Session

Game On: Capitalizing on the Mega-Events Traveler

Description: Explore the travel, spending, and motivational behaviors of international visitors who are drawn to mega sporting events like the FIFA World Cup and the Olympics. Learn how to leverage research insights to attract high-value travelers and enhance destination readiness for these amazing tourism opportunities.

Go To Session

Innovation Certificate Sneak Peek

Description: Get a sneak peek at the Certificate Playbook course, Innovation Certificate. This sneak peek will give you access the first of four sessions. If you enjoy the content, purchase the remaining sessions and skip right to the second session. Upon completion of all four sessions, you will have earned the Innovation Certificate as well as 4 Sports Tourism Strategist credits.

Go To Session

Introduction to Sports Tourism Sneak Peek

Description: Get a sneak peek into the fastest-growing sector of tourism — sports tourism. Discover the history, trends, and future of the sports tourism industry through engaging guest speakers and insightful analysis.

Presenter:

Vincent Trinidad

Go To Session

Introduction to Wellness in Sports Tourism

Description: The $4.5 Trillion wellness industry is rapidly growing, and there is an opportunity for rights owners and sports tourism organizations to take the lead on driving the business of wellness in their regions. Join WISe Wellness Guild to learn how to engage businesses and community leaders through a wellness network and activating wellness tourism in your city.

Presenters:

Stevi Gable Carr, Founder + CEO, WISe Wellness Guild
Mike Millay, Clancy’s Sports Properties

Go To Session

Seven New Directions and Opportunities for Cities in the Aftermath of COVID-19

Description: During the COVID-19 pandemic, sports tourism was profoundly disrupted, leading to significant losses and turmoil in the hospitality and travel industries. However, while some cities have rebounded stronger and more prepared, others may struggle to regain their previous standing. This webinar emphasizes practical solutions, opportunistic strategies, and innovative approaches to revitalize sports event attraction and hosting in the post-pandemic era.

Presenters: Dale Neuburger and Michelle Perry, BCW Sports Practice

Go To Session

Sports Events and Community Development: Targeting Urban Growth or Resident Needs?

Description: Join Dr. Kaplanidou as she discusses how to use sports events to develop the host community.

Presenter: Dr. Kiki Kaplanidou, Associate Professor in Sport Management, Department of Sport Management, University of Florida, President of the Board for the Gainesville Sport Commission

Go To Session

Sports ETA Leadership Series: Mike Gamble

Description: Join the discussion as Sports ETA President and CEO Al Kidd has a candid conversation with Mike Gamble, President and CEO of SearchWide Global, on how COVID-19 is impacting the personnel management and employment side of the industry.

Presenters: Al Kidd and Mike Gamble

Go To Session

Pros and Cons of Event Ownership

Description: In this session, we will discuss the benefits and challenges of creating your own events to drive revenue and direct economic impact for your market. Learn from subject matter experts and determine if this model might be advantageous for your organization.

Presenters:

Kathy Nelson, President/CEO, Greater Kansas City Sports Commission and Foundation
Jason Clement, Founding Partner & CEO, Sports Facilities Management, LLC
Ray Palmer, CSEE, President and CEO, Pensacola Sports

Moderator: Mike Price, Executive Director, Greater Lansing Sports Authority

Go To Session

Q&A with Industry Leaders

Description: Q&A webinar with industry leaders.

Presenters: Al Kidd, Sports ETA, and Don Welsh, Destinations International

Go To Session

Stream and Monetize Every Game Without Staff

Description: Learn how your venue can cost-effectively expand your audience and introduce new revenue channels.

Presenters:

Dave Shapiro, President, Pixellot North America
Frank Losquadro, President, Jet Media
Jared Brown, Manager, Louetta Automotive Sports Complex

Go To Session

The New Sports Organization Paradigm: Agility, Empathy, Problem-Solving, and Inclusiveness

Description: All sport-related organizations are trying to determine how to plan for a substantially changed future that will undoubtedly include‚ winners‚ and‚ losers. While the basic elements of event attraction and hosting remain the same, the current environment is unsettling and intimidating. This webinar helps sports industry professionals understand how to adjust to the new attitudes, perceptions, and lifestyle decisions of their stakeholders. We seek to answer the most basic question: what do our constituents need most, and does our purpose or our values need to change to provide for these needs?

Presenters: Dale Neuburger and Michelle Perry, BCW Sports Practice‚ North America

Go To Session

Young Professionals in Leadership

Description: Join us for an hour of education surrounded around how Young Professionals whom have excelled within their career at a young age. You’ll leave this session inspired.

Presenters:

Bree Nidds, Vice President of Sales, Discover Lehigh Valley Sports
Dr. Jennifer Stoll, Research and Education, Sports ETA
Adam Andrasko, Chief Executive Officer, USA Artistic Swimming

Go To Course

Please Sign In to access Power Plays sessions in your Account Dashboard, or you can Sign Up.

Corporate Sponsors

Contact Us

Group /Corporate Pricing and Custom Development:

Do you want to elevate the knowledge of your entire team or organization through a Sports Tourism Learning Institute education offering or develop custom education for your organization? Contact us at info@sportseta.org to learn more about corporate rates, bulk course purchasing, custom education development, and education bundling options.

Organizations that purchase eight (8) or more Sports Tourism Strategist (STS) courses are eligible for a 20% discount. Courses may be a combination of in-person and online offerings and can be used by multiple individuals within the organization. To qualify, individuals must be registered for their selected course(s) by the end of the fiscal year on June 30. Payment must be made in full via a manually generated invoice, and Sports ETA will provide a custom coupon code for participants to complete their own registration.

Technical Support: support@sportseta.org