Facilities & Finance

Course Description

Sports facilities are the backbone of sports tourism. Behind every tournament, championship, and community event is a complex financial strategy that determines whether a facility thrives or struggles. This course pulls back the curtain.

 The Sports ETA STS Certificate Course in Sports Facility Finance is designed for anyone who wants to better understand how sports facilities are funded, structured, financed, and sustained — whether you work in a sports commission, DMO, rights holder organization, parks and recreation department, venue operations, or simply want to deepen your expertise in the business side of sports tourism.

 In this immersive, instructor-led experience, you’ll gain practical, real-world insight into how financial decisions shape facility development, operations, partnerships, and long-term community impact. Through engaging lectures and three in-depth case studies, you’ll see how facility finance plays out in real scenarios — from public-private partnerships to revenue models and funding strategies.

 You won’t just learn terminology — you’ll develop confidence. Built-in learning activities reinforce key concepts and help you apply what you’re learning immediately to your own destination or organization.

 If you want to better understand how sports facilities get built, how they’re funded, and how they become engines of economic and community impact, this course will equip you with the knowledge to speak the language of finance and lead more effectively in the sports tourism industry.

Credits

You will earn 4 credits towards your STS Designation.

After completing this course, you will be able to:

1. Analyze and understand key financial principles relevant to sports facility management. 
2. Develop a foundational understanding of the processes and strategies used to finance sports facilities. 
3. Evaluate the financial implications of various sports events and partnership decisions. 
4. Apply facility finance concepts to interpret budgets, cost structures, and financial performance indicators.   

Learn More

Review the Facilities & Finance Course Overview to learn more about the industry experts leading this course and session topics.