Harnessing the Power of Endurance Events

Overview

Harnessing the Power of Endurance Events provides an introduction to the endurance sports landscape and explores how endurance events create economic, social, and cultural value for destinations. Participants will examine key sports, sub-disciplines, athlete journeys, brands, and stakeholders while gaining a deeper understanding of how the endurance ecosystem supports successful events and destination goals. By the end of the course, participants will be prepared to assess destination fit and evaluate endurance event opportunities with purpose and strategy.

Credits

You will earn 4 credits towards your STS Designation.

After completing this course, you will be able to:

1. Identify key sports, sub-disciplines, brands, and stakeholders within the endurance sports landscape. 
2. Explain how the endurance ecosystem functions and how it connects with other related ecosystems to support events, participants, and destination goals. 
3. Understand the seasonality and journey of endurance athletes to better recognize the core components of a successful endurance event. 
4. Develop an operational plan for an endurance event. 
5. Evaluate and prioritize event-hosting opportunities using market understanding, research, and conference strategy, and an inventory of destination assets. 

Learn More

Review the Introduction to Sports Tourism Course Overview to learn more about the industry experts leading this course and the course session topics.