Certificate Playbook Courses
The Sports Tourism Certificate Playbook is your source for in-depth knowledge on a range of essential industry topics presented by the most highly regarded experts in the field.
THE BEST
What Makes Our Courses Shine

Industry Leading Experts
We have sought out the best of the best in the Sports Events and Tourism industry to help you take your knowledge to the next level.

Sports Tourism Strategist Designation
The STS program is Sports ETA’s leading-edge industry designation signifying your commitment to continued learning in the sports events and tourism industry.

In-Depth Knowledge
Take a deep dive into a variety of topics essential to our industry. Courses are knowledge-based and designed to enhance your understanding.

Convenient and Flexible
Courses are fully online and self-paced so that you can complete the learning content at your convenience. Courses consist of 3-5 hours of content.
CERTIFICATE COURSES
Recently Released Certificate Playbook Courses
Harnessing the Power of Endurance Events
Online Course
Harnessing the Power of Endurance Events provides an introduction to the endurance sports landscape and explores how endurance events create economic, social, and cultural value for destinations.
Facilities & Finance
Online Course
Facilities & Finance is designed for mid-level professionals working in sports events tourism who want to strengthen their understanding of sports facility finance. Build practical, real-world skills and operational knowledge to help you plan, support, and manage sports facilities.
CERTIFICATE COURSES
More Certificate Playbook Courses
Facilities 101
Online Course
The Facilities 101 course examines the pivotal role of facilities in destination success, tracing their evolution from historical origins to modern practices. The curriculum covers facility types, design principles, and the roles of owners, designers, and managers.
Procurement & Resource Management
Online Course
This course combines real-world examples, practical tools, and measurable goal-setting to help event organizers reduce environmental impact, support their communities, and build stakeholder trust.
Telling the Story of Sustainability: Comunications & Marketing
Online Course
This course equips participants with strategies to communicate sustainability goals, integrate data and visuals, and foster meaningful stakeholder partnerships.
Wellness & Sports Tourism
Online Course
This course explores the integration of wellness in sports tourism, focusing on strategies to leverage wellness initiatives to deepen community connections and drive economic success.
INFORMATION
More Information
Group /Corporate Pricing and Custom Development:
Do you want to elevate the knowledge of your entire team or organization through a Sports Tourism Learning Institute education offering or develop custom education for your organization? Please contact us at info@sportseta.org to learn more about corporate rates, bulk course purchasing, custom education development, and education bundling options.
Coupons and Discounts:
If you would like to use an existing Sports ETA credit (or coupon code) to purchase education courses, please contact info@sportseta.org and we will be glad to assist.
Contact Us
Group /Corporate Pricing and Custom Development:
Do you want to elevate the knowledge of your entire team or organization through a Sports Tourism Learning Institute education offering or develop custom education for your organization? Please contact us at info@sportseta.org to learn more about corporate rates, bulk course purchasing, custom education development, and education bundling options.
Technical Support: support@sportseta.org












