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Sustainable Sports Event Professional

4 Certificate Playbook Courses

Level - Beginner to Expert

These courses are great for beginners to industry experts.
There is something in these courses for everyone.

4 Certificates and 16 STS Credit Hours

Receive a Certificate of Achievement and STS credits for each course completed.

Earn your SSEP Designation, a Digital Badge, and a Series Workbook

Upon completing this course series, you’ll earn your Sports ETA Sustainable Sports Event Professional designation and a shareable digital badge to boost your professional credibility. You’ll also receive a comprehensive sustainability workbook filled with checklists, templates, and practical resources you can apply in your current role.

SUSTAINABLE SPORTS EVENT

PROFESSIONAL

About this Series

Build momentum. Earn recognition. Lead the way.

Whether you’re just starting your journey or you are a seasoned professional, the Sustainable Sports Event Professional Certificate Series is designed to equip you with the tools, strategies, and credibility to drive meaningful change in the industry. From sustainability fundamentals to leveraging revenue opportunities, mastering communications strategies, and preparing for real-world implementation—this series offers something for everyone.

Learn from Industry Experts

These courses are proudly presented by the industry experts at Rico Solutions, bringing real-world experience and cutting-edge insight straight from the field.

Complete the Courses at Your Own Pace

This series goes where you go and easily fits into your busy schedule. All courses are online and self-paced.

Something for Everyone

This course series has expert insights, actionable knowledge, and practical resources that everyone can find useful, no matter your experience level.

Earn the Sustainable Sports Event Professional Designation and Digital Badge

Easily and proudly share your accomplishment on all social media platforms, your resume, and your email signature.

Register Today!

Ready to dive in to the Sustainable Sports Event Professional designation? You’ll receive instant access to each of the four courses as they become available. Use the registration links to enroll in all four courses in just one click.

$1,596

$1,996

COURSES

Courses Included in Series

Course 1: Sports Sustainability 101

4 Sessions

Aiming to provide sports tourism professionals with a comprehensive understanding of sports sustainability, this course will cover the fundamental concepts, importance, and practical implementation of sustainability in the context of sports tourism. Participants will learn to apply the triple bottom line approach—environmental, social, and economic sustainability—to their sports events and organizations, enhancing their ability to make informed decisions and foster sustainable practices.

Course 2: Sustainability as a Revenue Driver

4 Sessions

Sustainability as a Revenue Driver explores how sustainability can enhance the revenue-generating opportunities of sports events. Participants will learn to develop actionable sustainability plans, analyze financial impacts, and maximize sponsorship opportunities through innovative strategies. With real-world case studies and practical tools, this course equips sports tourism professionals to create lasting value, enhance market positioning, and effectively communicate sustainability successes.

Course 3: Telling the Story – Communications and Marketing

4 Sessions

Want to enhance your sustainability storytelling? This course dives into the strategies and tools you need to effectively communicate your event’s sustainability efforts. Learn how to craft compelling messages, engage key audiences, and amplify your impact through marketing and media. Whether you’re promoting to attendees, sponsors, or your community, this course will help you tell your sustainability story with clarity and purpose.

Course 4: Procurement & Resource Management

4 Sessions

Make smarter choices that support your sustainability goals. This course covers how to source responsibly, manage materials efficiently, and build partnerships that align with your event’s environmental values. Learn practical strategies for reducing waste, optimizing resources, and creating long-term value through sustainable procurement practices.

Special Thanks

Course content is presented by Rico Solutions and brought to you by our sponsor Sports Richmond VA.

QUESTIONS

FAQs

When can I start this course series?

The first course in the four-part series is available now! You can get started right away and begin working toward your Sustainable Sports Event Professional badge. The remaining three courses will roll out throughout 2025. 

Why should I participate in this series of courses?

This series was specifically curated from the collection of Certificate Playbook courses to provide the necessary knowledge and resources to individuals in the sports events and tourism industry.

By purchasing this series, you will automatically gain access to all four courses from your personal dashboard. Complete the course materials at a pace that fits into your schedule. You will receive a Certificate of Achievement and STS credits for each course completed. Once you have completed all courses, you will earn the Sustainable Sports Event Professional digital badge.

What is the STS Designation?

The Sports Tourism Strategist – or STS – program is Sports ETA’s leading-edge industry designation signifying your commitment to continued learning in the sports events and tourism industry. It reflects your leadership in the industry, but also the investment you’ve made to increase your knowledge and propel your career and your organization forward.

Once you take enough certificate courses to earn 32 credits, you’ve done it! You’ll then have your Sports Tourism Strategist designation.

Learn more on the STS Designation Info Sheet

What is a digital badge?

A digital badge is a sharable graphic icon that indicates that an individual met specific criteria for completing a new skill, training, or professional accomplishment.

Digital badges are designed to be easily shared on social media (such as LinkedIn), resumes, association profiles, and anywhere digital content is created and shared.

Here at Sports ETA and STLI, we take great pride in the badges our members acquire. We encourage our members to be proud of their accomplishments and hope they will continue to collect digital badges and share them within the sports events and tourism industry.

Learn more about Sports ETA’s Digital Badging Program

I still have questions, who can I contact?

If you have any questions about this series or anything STLI has to offer, please email us at info@sportseta.org.

First Course Available Now

Corporate Sponsors

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Group /Corporate Pricing and Custom Development:

Do you want to elevate the knowledge of your entire team or organization through a Sports Tourism Learning Institute education offering or develop custom education for your organization? Please contact us at info@sportseta.org to learn more about corporate rates, bulk course purchasing, custom education development, and education bundling options.

Technical Support: support@sportseta.org