Introduction to Sports Tourism

Overview

Sport tourism is the fastest growing sector in the global travel and tourism industry.  The Introduction to Sports Tourism course offers rich experiential learning through in-depth exploration of the sports tourism industry, sport industry guest lectures and sports industry data & analysis. 

Participants will review sports tourism models, examine both amateur and professional sports, and analyze the impact of major events. The course will also highlight how sports tourism contributes to economic growth, civic pride, and quality of life while providing essential business and leadership skills. By the end of the course, participants will have a strong foundation in the structures, outcomes, and future opportunities of sports tourism, along with professional resources to support continued growth in the field. 

Credits

You will earn 4 credits towards your STS Designation.

After completing this course, you will be able to:

1. Define the scope of sports tourism within the broader tourism industry.
2. Identify the key structures, stakeholders, and organizations that shape the sports tourism ecosystem.
3. Apply foundational business and leadership skills in the context of sports tourism.
4. Evaluate desired outcomes and performance indicators in sports tourism initiatives.
5. Analyze the impact of sports tourism on communities and regions.
6. Utilize professional resources and learning opportunities to continue growth as a sports tourism professional.

Learn More

Review the Introduction to Sports Tourism Course Overview to learn more about the industry experts leading this course and course session topics.