Innovation Certificate


Join the team of experts at 4FRONT as they partner with Sports ETA to offer an engaging and practical series on innovation.


$399 Sports ETA Member

$499 Non-Sports ETA Member




This four-part Sports Tourism Innovation Certificate will serve as a virtual learning opportunity for participants to think strategically, boldly, creatively and differently about their organization’s business. It is an opportunity for every participant to have a voice, take away inspirational ideas, continue to get better, and most importantly, to have fun! Although designed with the sports events and tourism industry in mind, the principles of these sessions are universally applicable to any line of business.


You will earn 4 credits towards your STS Designation.

After completing this course, you will be able to:

  • Identify how fundamental innovation principles and practices influence the culture of innovation in various settings and circumstances.
  • Use leading-edge strategies to evolve your storytelling approach (and value proposition) to maximize value. 
  • Infuse creativity and innovation into partnership meetings and brainstorm how to transform data into actionable insights. 
  • Use proven strategies that drive innovation to successfully navigate new opportunities and challenges. 

Learn More

Review the Innovation Certificate Course Overview to learn more about the industry experts leading this course and course session topics.

If you would like to use an existing Sports ETA credit (or coupon code) to purchase education courses, please contact, and we will be glad to assist.


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