START HERE: Course Overview
Course Structure
This course is fully online and self-paced, meaning you are in complete control of how, when, and where you complete this course! We encourage you to make this course work for you and your busy schedule.
The Media Landscape Certificate Course is composed of six sessions. Sessions contain a video lesson, and downloadable resources.
Session 1: Introduction & Overview of the Media Landscape
Session 2: Building Effective Media Relationships
Session 3: Media Pitch Best Practices
Session 4: Press Releases That Get Attention
Session 5: Social Media Do’s and Don’ts
Session 6: Sports Media Marketing
You are welcome to complete each session in one sitting, or you can break it into smaller chunks. See the next section with helpful Suggestions on How to Complete this Course Successfully.
You will earn four (4) credits towards your STS designation upon completing this course. Learn more about the STS designation.
What You Will Learn
By completing this course, you will:
Explore the major forms of media, and analyze the evolving media landscape to identify trends and changes shaping the industry.
Develop strategies to establish and nurture productive relationships with media professionals, fostering collaborations for successful coverage of your sports events.
Investigate the major forms of content delivery, including digital platforms and traditional channels, to optimize communication and engagement with your target audience.
Learn how to pitch your story ideas effectively to media outlets, mastering the art of presenting narratives that captivate and resonate with journalists.
Acquire techniques to craft press releases that stand out in a crowded media landscape, ensuring your sports events garner the attention they deserve.
Identify the essential do’s and don’ts of social media platforms, and develop a cohesive social media strategy to enhance your brand’s online presence.
Discover the best practices for marketing sports destinations and events, employing innovative techniques to reach a broader audience and drive success.
Suggestions to Complete this Course Successfully
As a committed professional, we value and appreciate the time and dedication you are investing in this course. Here are a few helpful suggestions for successfully completing this course:
