START HERE: Course Overview
Course Structure
This course is fully online and self-paced, meaning you are in complete control of how, when, and where you complete this course! We encourage you to make this course work for you and your busy schedule.
The Crisis Communications for Sporting Events course is composed of four sessions. Each course session includes informative video lectures with interactive questions throughout. This course takes approximately four hours to complete.
Session 1: The 10 Steps for Crisis Communication
Session 2: Conversation with Dave McGillivray and Iris Simpson Bush
Session 3: What the Media Wants From You During a Crisis
Session 4: Developing Your Crisis Communication Plan
You are welcome to complete each session in one sitting, or you can break it into smaller chunks. See the next section with helpful Suggestions on How to Complete this Course Successfully.
You will earn four (4) credits towards your STS designation upon completing this course. Learn more about the STS designation.
What You Will Learn
After completing this course, you will be able to:
Recognize the importance of creating and maintaining an up-to-date crisis communication plan.
Summarize essential ideas and lesson points from discussions with industry experts in crisis communication.
Prepare communication statements and strategies for interacting with media during and after a crisis.
Develop a comprehensive crisis communication plan.
Suggestions to Complete this Course Successfully
As a committed professional, we value and appreciate the time and dedication you are investing in this course. Here are a few helpful suggestions for successfully completing this course:
