START HERE: Course Overview
Course Structure
This course is fully online and self-paced, meaning you are in complete control of how, when, and where you complete this course! We encourage you to make this course work for you and your busy schedule.
The Beyond Economic Impact certificate course is composed of ten sessions. Each course session includes an informative video lecture, supplemental resources, and a knowledge check.
Session 1: Rear View Mirror – Intro & Historical Perspective
Session 2: Tried and True – Measuring Success
Session 3: Meet the Beast – The Tourism Cycle
Session 4: Inputs, Outputs, and Outcomes, Oh My! – A Simple Theory
Session 5: Invite Your Friends – Expanded Metrics
Session 6: You Ought to Know – Industry Trends
Session 7: IRL – Case Study Examples
Session 8: Put This in Your Pocket – Practical Application
Session 9: You’re Speaking, is Anyone Listening? – Effectively Communication
Session 10: That’s a Wrap – Bringing it Home
You are welcome to complete each session in one sitting or break it into smaller chunks. See the next section for helpful Suggestions on how to successfully complete this course.
You will earn four (4) credits toward your STS designation upon completing this course. Learn more about the STS Designation.
What You Will Learn
By completing this course, you will:
Gain a historical perspective on the value of the sports events and tourism industry.
Explore various stakeholders’ perspectives of what makes sports events and tourism successful.
Apply the Inputs, Outputs, and Outcomes Theory to your events to successfully achieve desired results in today’s industry.
Discover ways to measure and communicate sports tourism’s value on local markets.
Discuss current industry trends and success metrics.
Discover proven strategies to effectively communicate the value of sports events and tourism to your audience.
Suggestions to Complete this Course Successfully
As a committed professional, we value and appreciate the time and dedication you are investing in this course. Here are a few helpful suggestions for successfully completing this course:
