Meet the Industry Experts Leading this Course

Dr. Jennifer Stoll, STS, 

Principal, Stoll Strategies
Research and Education, Sports ETA

Jennifer Stoll, Ph.D., founded Stoll Strategies in 2018 with one goal: propelling the sports events and tourism industry to the next level by putting her passion for sports and her love for learning, research, and advising to work.

Jennifer supports, guides, and creates practical solutions catered to her partners worldwide through the convergence of custom-tailored research, real-world experience, and the power of thinking big. Using an economic development lens, she helps her clients define the often-intangible benefits of sports events and tourism to create long-term success and sustainability.

She currently leads research and education for Sports ETA and is the nation’s leading expert on state-level event funds and one of the pre-eminent thought leaders in the sports events and tourism industry.

A former collegiate softball player, she earned her Sports Management degree from Colorado Mesa University, a master’s from Louisville, and a Ph.D. in Sports Management from Troy University. In her downtime, you can find Jennifer fly fishing, mountain biking, and exploring the mountains of Western Colorado with her husband and two kids.