Meet the Industry Experts Leading this Course

4FRONT Badge


Founded in 2007, 4FRONT has evolved from a Chicago-based sponsorship and consultancy firm to a company with offices in Chicago, Dallas and Denver. The company is focused on driving both traditional and non-traditional revenue growth in the sports and entertainment industries. Using their 4 core competencies of Analytics, Digital Media, Innovation and Partnership Sales – 4FRONT partners with a global roster of clients; including the Chicago Bears, Detroit Red Wings, FELD Entertainment, Hendrick Motorsports, Live Nation, Minor League Baseball, NCAA and more than 35 Division-I athletic departments to drive new revenue. More information can be found at or on Twitter @Team_4FRONT.

Brian Gainor


Vice President of Innovation at 4FRONT

As Vice President of Innovation at 4FRONT, Brian Gainor leads one of the most trusted sports advisories in the world. Brian and his team specialize in helping professional sports teams, leagues, brands, and organizations across the world solve business challenges, drive revenue and fan engagement through creativity and innovation. Brian is based in Chicago, IL, and advises teams & leagues across the NFL, NBA, MLB, NHL, MiLB, UFC, non-profit sector (RMHC), esports, tennis, and more.